Adding Sense

May 21st, 2007 by Andy Zilch Leave a reply »

You may notice from time to time some Google advertisements now appearing on the site. This is not an indication that Sarita and I are poor and need the $0.25 cents that a click on the ad returns, it’s merely a test for me to see what kind of ads appear within the content on this site. The Google Adsense program is quite ingenius, web-site owners essentially lease their space for Google to place contextually relevent ads on the site. There are literally millions of websites with these ads so then Google can sell words like “Pet Food” or “Blue State” to advertisers who wish to find people interested in pet food or democratic states and offer them products or services or just plain information based upon those words.

Example: On Sarita-Andy.com frequently I frequently talk about new products that Sarita and I purchase (for instance my Logitech Harmony Remote). Google seeing those words might decide Sarita-Andy.com would be a good place to place an ad for electronics. Logitech may be looking for places besides its own website to advertise a new version of the Logitech Harmony Remote. Google then facilitates the sale of advertising space for Logitech on my website; though I don’t ever really need to think about who/what is being advertised (Google does not allow adult or obscene type of advertising, but even if they did my content isn’t about adult or obscene things the ads wouldn’t show up, so I’m generally comfortable that unwanted ads won’t be displayed on the site).

Pretty Cool huh?

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